Sara Elizabeth Skincare offers high-end facial services with an exclusive line of premium products. Sara Elizabeth wanted to launch an upgraded skincare line and needed a logo revamp and packaging solution to attract new, upscale clientele while still remaining familiar to brand loyalists. The creamy, black and white monogram in vertical format adapts well across each form factor in the skincare line to convey an image of polished luxury. A straightforward, minimalist color system and type treatment distinguish the sub-product lines and their ingredients for effective usability.
Design Firm: MiresBall Brand Agency. Art Director: Scott Mires, Miguel Perez Team: Jessie Mires, Mackenzie Maher, Lauren Lamb